Ebook Download Marks of Excellence: The Development and Taxonomy of Trademarks Revised and Expanded edition, by Per Mollerup
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Marks of Excellence: The Development and Taxonomy of Trademarks Revised and Expanded edition, by Per Mollerup
Ebook Download Marks of Excellence: The Development and Taxonomy of Trademarks Revised and Expanded edition, by Per Mollerup
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The definitive book on corporate branding.―Steven Heller
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Product details
Hardcover: 296 pages
Publisher: Phaidon Press; 2 edition (May 14, 2013)
Language: English
ISBN-10: 9780714864747
ISBN-13: 978-0714864747
ASIN: 0714864749
Product Dimensions:
10.2 x 1.5 x 12 inches
Shipping Weight: 4.8 pounds (View shipping rates and policies)
Average Customer Review:
3.8 out of 5 stars
10 customer reviews
Amazon Best Sellers Rank:
#345,169 in Books (See Top 100 in Books)
This is more of an art book and less about true development.
Love the technicalities on brand exploration of this book.
Excellent book, excellent quality.
Incredibly thorough and complete book.
good!
Excellent reference for Trademarks, logo and identity.
Excellent reference and textbook for design students. This is a book the requires reading and really isn't a coffee table "picture" book. Therefore it's value is that of a good reference book. However the drawback as a reference book or textbook are the overall dimensions of the book–too large–which is made even less accessible since it's only available in hardcover. The previous edition was available in paperback which helped to overcome the bulk and weight issue as a textbook. If the book was reduced in overall dimension and still had almost 300 pages it would be far more accessible and useful..
I needed this book for class and it came in perfect condition. The price was the best out there for this book it's was more than 25% off!
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